Amway event branding | NAGC 2018
branding, event design
From my creative event concept being chosen in Nov 2017 up until the Amway 2018 NAGC Event began in Thailand in June 2018, I led the creative direction and designed each of the 100+ materials needed before the trip. All materials had to impress Amway’s Top 30 IBO’s going to Thailand for a week-long stay in Phuket, Thailand — which meant nothing was too big or out of reach. Gold foil galore!
One of the most exciting pieces I created was the NAGC 2018 Pre-Mailer Box filled with: an Agenda/Itinerary Book, General Trip Book, Postcards, Luggage Tags, Lapel Pins and a mobile Wi-Fi device gift.
Box Interior: Top Tray
The NAGC 2018 Event Style Guide
The NAGC 2018 Style Guide includes a written introduction to the event’s theme (”Taking Partnership To New Heights”), an overview of all NAGC 2018 design elements (color palette, typography, logo usage, and more), rules and restrictions, examples of existing design executions and additional tactics, as well as print production instructions for choosing paper type, gold foil stamping vs. gold paper printing, and more.
Photos taken at the NAGC 2018 event in Phuket, Thailand.
I executed all designs for the NAGC 2018 event tactics captured in these photos.
Yes…even the giant purple and gold elephant statue.